Our History, Values & Mission

Ace Rental Cars is an established deep-value car rental company with a history spanning back 30 years. Founded in 1987 in Auckland, New Zealand as Ace Tourist Rentals (NZ) Ltd. by John Chatterley and Warrick Purdie, Ace identified the consumer need for an alternative to the high-priced multi-national car rental brands to serve the budget-focused domestic and inbound travel market. The initial fleet comprised of just two second-hand Toyotas.

By the late 90’s with a growing fleet and opportunity for expansion, John’s son Michael purchased a major shareholding and Ace extended its branches to cover Auckland City, Auckland Airport, Wellington, Picton, Christchurch Airport, and Queenstown. The network later expanded to include broker offices to service Dunedin.

In 2003 Ace seized the opportunity to expand operations to Australia, opening a branch in Sandgate, Brisbane, strategically positioned halfway between the CBD and the Airport. With 50% of travellers into Brisbane International airport arriving from New Zealand, the brand was well received and a satellite branch was added to service the Gold Coast Airport.

In 2011 Hertz International purchased Ace as a wholly-owned subsidiary, providing the parent company a new brand in Australia and New Zealand for the off-airport car rental market and ensuring the vision of ongoing growth for the brand.

Ace Rental Cars now operate seventeen branches across fifteen cities throughout Australia and New Zealand. In addition to the core fleet of older vehicles, the company also provide a Premium fleet, featuring brand new vehicles with creature comforts such as Bluetooth and Cruise Control at an attractive price, as Ace sticks to its mission of providing the best value in car rental in Australia and New Zealand

Ace Rental Car Values


To provide customers with a "why would you go anywhere else" proposition for rental cars in New Zealand and Australia



Ace Rental Cars is Committed to being the market leader for the supply of affordable, modern rental vehicles in New Zealand and Australia We will provide exceptional customer experiences and financial benefit by placing a relentless focus on simplicity

Our Values

Innovative, efficient and uncomplicated  

Clean, invigorating and pleasantly different  

Fun Times
Enjoyable, safe and secure workplace

Conduct business as if you are the owner

Open, honest communication and feedback  

Honesty and Fairness

How are Ace’s rental cars so affordable?

  • We operate a simple but large fleet of vehicles aged brand new to a few years old.
  • Our branches are outside of airport terminals with a complimentary customer shuttle
  • We do everything we can to keep our costs down

We save money & we pass on the savings to you! Book now & save.

What kind of cars can I rent?

  • Super Saver Mystery Vehicle – a mix of makes and models, may vary in availability and features such as passenger seating, luggage capacity, equipment and mileage and if you are on a tight budget and looking for a cheap rental car they are the perfect choice
  • Regular Categories – near new fleet with great value options: hatchbacks, sedans, SUVs with features such as Bluetooth, Cruise Control, etc

All Ace Australia car hires include…

  • Unlimited KMs (Excluding rentals from Darwin)
  • 24/7 mechanical assistance
  • FREE booking amendments
  • Quick & easy online booking
  • Complimentary shuttle pick-up from airport locations
  • Locations Across New Zealand & Australia
  • Open 7 Days a week
  • Call centre
  • After hours support 
  • Free basic car cover
  • Late model and brand new vehicles
  • Free additional drivers with Ace Plus
  • No hidden costs
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